About Us

Crimson Cutthroat is an alternative streetwear brand inspired by the journey of mental health and self-expression. Our designs represent personal struggles, empowering individuals to embrace their uniqueness and wear their stories with pride.

The word “Cutthroat” has a deep meaning here. Traditionally It's associated with ruthless intensity and unrelenting force, (or a trout), we use the term to represent the harsh reality of mental health struggles in each other. Mental illness can be brutal and indiscriminate in who it affects, and we embrace the term to raise awareness, foster resilience, and give voice to those fighting battles no one else can see.

Founded in Salt Lake City, Utah, Crimson Cutthroat was launched on May 23, 2025, by Latino content creator and gaming streamer "CrimsonPenguin" (Paul) drawing from his own personal battles with mental health. Built on a foundation of authenticity, diversity and creativity, our mission is to spark strength, solidarity, and awareness through bold design and unapologetic expression.